Social Media Success
Social Media Success for Charlotte Harley Bridal Boutique
Northamptonshire-based bridal company Charlotte Harley Bridal Boutique has been unveiled as a winner in the first ever Citrus Awards – celebrating the firm’s innovative use of social media to grow their business.
Based at the Heart of the Shires shopping village near Weedon, Charlotte Harley Bridal Boutique were named the winner of the ‘Most Innovative Use of Social Media’ category at the glittering ceremony, held at Kilworth House on Thursday 7th November.
In 21 months the company has built a loyal and interactive fan base on Facebook, Twitter and Pinterest, encouraging readers to recommend the company to their friends and family.
Charlotte Harley-Hipkiss, owner of Charlotte Harley Bridal Couture, said: “It was amazing to win and fantastic to be recognised. We haven’t got a shop window so we rely on social media as a shop window. We are tucked away in a small courtyard in a rural location so we rely on Facebook and Twitter to enable us to compete.”
The awards attracted entrants from across the country and from a wide range of industries. A total of 27 firms were in the running to land a coveted prize, championing effective use of social media by small businesses.
Daniel Owens, of organisers Orange Juice Communications, said: “We were overwhelmed by both the quantity and quality of entries, judging was an incredibly difficult process but we were unanimous in our conclusion that the team at Charlotte Harley Bridal Couture were worthy winners.”
The ceremony rewarded everyone from start-ups who have had to build relationships from scratch to established companies who have reached out to a whole new audience.
The awards, sponsored by Northamptonshire Enterprise Partnership and VIP Leisure Travel, featured seven different categories, including ‘Post of the Year’, ‘Best Outcome through Social Media’ and ‘Social Media Practitioner of the Year’.
For more details on Charlotte Harley Bridal Couture visit www.weddingdressnorthamptonshire.com
Charlotte Harley Bridal Couture
Heart of the Shires Shopping Village
A5, Nr Daventry